NeoSign™. The
philosophy behind the concept.
The inventor of the NeoConcept has been a
signmaker since 1981. After having sold 6 electric signage systems, he decided to give up
on electric signs for several reasons;
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The purchase
costs were high. |
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They were heavy,
awkward and expensive to transport. |
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The delivery
times were long. |
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They were heavy
and awkward to put up. |
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They ruined
facades. |
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The large amount
of light they gave off was a nuisance to their surroundings. |
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They could only
rarely and with difficulty be reused elsewhere. |
The inventor sat down and asked himself what the market
needed. He realized that what was required was an illuminated signage system which;
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Would be inexpensive to
transport |
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Would be easy and quick to
produce for same-day delivery |
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Would be easy to put up |
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Would not ruin facades |
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Would not cause a nuisance to
its surroundings with all the light it gave off. |
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An illuminated signage system
which could be used over and over and over again. A system which could be assembled in
different ways - as a kind of "building blocks system" for signmakers. |
The
inventor took the idea to tape manufactures, lighting manufacturers, acrylic
sheet manufacturers and electronic manufacturers, and developed
NeoFilm™.
NeoLight™,
NeoGlass™
and
NeoLight
Sequencer™.
He also entered into cooperation with
Philips Lighting
in the Netherlands on further enhancements to Black light Blue.
The result was NeoSign™.
All of this came together in a new technology for the
signage industry. Because of this, the dealers (signmakers) would now need to learn about
lighting distances and lighting angles before they could sell, produce and put up a
NeoSign. Instead of traveling round the world to hold conferences and seminars, the
inventor hit on the idea that it would be far cheaper and less time-consuming to produce a
high-quality, professional video to demonstrate every aspect of the new
technology. And so
he produced the training video, instructions and the assembly guide. He also designed a
brochure especially for the signmakers, and a leaflet for the users. The leaflet is
printed with our dealers’ company logos before being sent out.
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